Ranjan Khatri
Mphil-PhD/Students ,Tribhuwan University
Introduction
Nepali media is at a turning point in a world where information flows across borders with ease and is becoming more and more linked. Despite the country’s diversified environment and rich cultural legacy, its media landscape frequently faces obstacles in spreading beyond its boundaries. This article explores the fundamental causes of Nepali media’s underperformance in globalization initiatives and its inability to provide sufficient coverage of international content.
Cultural Constraints vs. Editorial Choices
A significant reason behind Nepali media’s hesitation to expand internationally is the intricate equilibrium between cultural sensitivity and editorial choices. With its diverse languages, customs, and social mores, Nepal’s distinct cultural fabric frequently presents a problem for media organizations trying to reach a worldwide audience. Media organizations may choose to err on the side of caution because of fear of misrepresentation or cultural insensitivity, which would limit their coverage to local or national problems.
Infrastructure and Technological Barriers
A major impediment to Nepali media’s attempts at globalization is the absence of a strong infrastructure and technological innovations. Inadequate finance, antiquated broadcasting equipment, and restricted highspeed internet access provide significant challenges for media organizations looking to grow internationally. Nepali media finds it difficult to compete on a global scale and provide material that appeals to people throughout the world in the absence of the requisite technological capabilities.
Language Barrier
In the world of international media, language is a barrier as well as a bridge. Although Nepali media mostly uses Nepali and other regional languages, English is the universal language of international communication. The potential worldwide reach of Nepali media content is hindered by this language barrier, which makes it inaccessible to nonNepali speakers. It will take a concentrated effort to create content in several languages and allocate resources toward language localization techniques to get beyond this obstacle.
Lack of International Perspective
A critical aspect of global media coverage is the ability to provide an international perspective on key issues and events. However, Nepali media often falls short in this regard due to a lack of resources, expertise, and partnerships with international media outlets. Without access to global news networks or correspondents stationed abroad, Nepali media struggles to offer comprehensive coverage of international affairs, further perpetuating its status as a primarily local or national news source.
The Way Forward
In order to overcome the obstacles mentioned above and bring Nepali media to a worldwide audience, coordinated efforts from multiple parties are required. Nepali media may become more globally visible through partnerships with international media organizations, investments in technology infrastructure, and journalism capacity building programs. Furthermore, by promoting an innovative culture, being receptive to many viewpoints, and utilizing digital media, Nepali media may overcome its present constraints and become a genuinely worldwide force in the journalism industry.
Conclusion
The journey of Nepali media towards globalization is not without obstacles, but it is not insurmountable. Nepali media can pave the way for increased recognition and significance abroad by tackling the fundamental issues impeding its worldwide expansion and seizing chances for development and cooperation. It is impossible to overestimate the significance of a dynamic and internationally active Nepali media environment in influencing attitudes, encouraging conversation, and advancing crosscultural understanding on the international scene as the world grows more interconnected.
